The goal of every hotel revenue manager is to optimize sales from every channel including the central reservations office. A lot of hoteliers make the mistake of overlooking this area. Depending on your target market, the total contribution from the central reservation system can be anywhere from 10 percent to over 35 percent. It is important to give every hotel sales channel the best tool for conversion.
Increasingly, hotels are concentrating their efforts on increasing hotel online sales. There is nothing wrong about that especially since online bookings have been experiencing significant growth year in and year out. But this development doesn’t mean that other sources should be overlooked. On the contrary, it is possible to achieve profit optimization in both.
In addition, the two hotel distribution channels can actually complement each other. Today’s savvy deal-seeker is checking both mediums. For example, they try to look for the best rates online before calling the reservations system so they can be sure that they are given the bets rate possible. Realizing the interconnectivity of hotel electronic sales and offline sales can prove to be beneficial for property managers especially in today’s economic crisis.
Below are some tips that can help you increase hotel profit:
Use Alluring Descriptions – first of all, it is important to go beyond the standard feature of the hotel and highlight the things that make your property stand out. Also use words that entice rather than simply inform. Most clients will respond to visually descriptive language that paint pictures on their minds. In many cases, they will book their reservation even if the rate is priced higher than the competitor when the picture is already painted on their minds.
Update Property Information – keeping the information updated on both the hotel’s website and the central reservation every six months is critical. All data that is no longer relevant should be eliminated. Otherwise, guests might expect certain features that are not available anymore or miss out on new developments about the property.
Make Sure All Key Attractions are referenced – probably one of the primary reasons why people stay at hotels is its location. If you are located near business parks, entertainment centers, or even a popular business complex, be sure to include it in marketing. Also, major events including festivals, air shows, and sporting events among others might interest the guest.
By following the tips outlined above, your hotel will hopefully enjoy increased RevPAR. This is especially possible if it uses RevPAR Guru as a tool for profit optimization.
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