RevPAR Guru Helps Hotels Increase Conversion Rate

From the United States to Asia, hotel occupancy, hotel rates, and RevPAR are at their all-time lows. It is said that desperate times calls for desperate strategies. However, while this saying may be true in certain instances, smart strategies are more important in tacking revenue problems in this case. Improving hotel revenue will take so much more than just crossing your fingers. It involves a comprehensive strategy that will enable the hotel, as a business organization, to move forward even during the bad times.

Some of the areas that hotel revenue managers need to focus on to improve RevPAR include:

System Automation

Majority of hotels have a complex system regarding pricing, inventory, and marketing. Manually doing all these tasks can be time-consuming and expensive especially if you add the amount of market research that hotels usually conduct. In addition, relying on humans is subject to errors so this can mean lost income for the hotel. Implementing a good system that can eliminate human error will help hotels achieve sustainable growth especially if they use a stable inventory and pricing software like RevPAR Guru.

Integrating Hotel Operations

As was mentioned earlier, hotels have a complex system wherein everything must work together to function cohesively. In theory, every area of hotel operation is “compatible” with each other. However, in the actual environment, multiple systems do not usually work cohesively with each other. In order to eliminate incompatibility problems and boost hotel sales, the revenue management team needs to look for a RMS system that has a stable platform and user-friendly interface. Software applications like RevPAR Guru will empower an organization to improve online rate distribution, reach pricing optimization, and boost profitability.

Increase in Conversion Rate

One of the major things that hotel revenue managers need to focus on is establishing an effective web presence on the internet. This does not mean merely creating a website and optimizing the pages to achieve rankings. It also means promoting the service to the right target market. Having a lot of traffic does not necessarily lead to high conversion.