Improve Hotel Rate Distribution Using Technology

When push comes to shove, effective hotel revenue managers know how to push back and cope with the situation. In many respects, persistence and creativity are important characteristics to have especially during economic turbulence. However, beyond global economic changes though, there are also technological changes that are reshaping the travel industry.

Online booking sales are now at record highs and hoteliers inevitably want a piece of the growing pie. Revenue managers from the United States to the Far East and looking into their rate distribution strategy, hotel internet sales, and forecasting software to find out how they can solve their piece of the puzzle.

Financial experts claim that the recession being experienced today is the worst since the Second World War. It is important for everyone, not only those from the travel industry, to take a closer look into their hotel rate strategy and reevaluate how they can become more effective. With the interconnectedness, reliance of virtual modeling and the need for inventory and price distribution software, hoteliers are required to do a balancing act between fulfilling customer expectations and increasing profitability.

It is said that tough times separates the boys from the men. In the hospitality industry, the same concept remains true. It is a process wherein the genuine adaptors and the best hotels are identified. The old processes and traditional inefficiencies are eliminated as hotels are forced to look smarter, better, and improve their hotel distribution channel. This is just the modern way to do business.

More hoteliers are finding out this secret, they are becoming successful because of it. Both marketers and public relations staffers need to identify ineffective spending habits in come up with ways to increase their return on investments. Rather than seeing the challenges today as a setback, the best hoteliers know that this is their time to shine.

There are certain hallmarks the separates the great hotel internet marketers from the mediocre ones. Among these are flexibility, desire for learning, passion for technology, and networking. Flexibility is essential because trends change fast. Meanwhile, a hunger to learn about technology and the internet will enable hoteliers to take advantage of good opportunities as they arise. This is related to having passion for technology. Applying human intelligence to create systems that improve our way of life is always in trend. And lastly, networking will enable hotels to connect with others including suppliers, employees, and customers.