In contrast to the hotel industry of the past travelers did not have access to pricing information unless they used a travel agent or call the hotel directly.
In a market with transparent pricing, the prices of all hotels are now openly advertised all over the internet. Consumers use travel search engine such as Kayak, Expedia, Orbitz to search and find hundreds of travel sites from all over the world to receive an easy-to-use display of hotel rates which can be classified by price, star rating, traveler opinion, location and more.
As the booking window becomes shorter and shorter, how are the hotels handling the increased “commoditization” of the hotel business, especially in the current rate parity and best rate guarantee requirements?
REVPAR GURU is a Revenue Management solution that uses software and hardware to compute complex algorithm models in order to calculate the optimal room rates to achieve the highest revenues and profits, using thousands of calculations, in real time. It is a full service revenue management system that is based on a ground breaking new copyrighted software that reviews and sets hotels room rates in real-time to achieve the highest occupancy at the best possible price per room.
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